Privacy Policy

Last updated June 16, 2026

This Privacy Notice for WSPR Media LLC (doing business as WSPR Tales) ("we," "us," or "our") describes how and why we access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website at https://wsprtales.com/ or any website of ours that links to this Privacy Notice.
• Use WSPR Tales, an AI-powered platform that creates personalized children's storybooks and coloring books featuring a child, family members, and pets as characters. Account holders upload photos, customize story elements, generate illustrated books, and may order professionally printed copies delivered to their home.
• Engage with us in other related ways, including any marketing or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns, please contact us at support@wsprtales.com.

Summary of Key Points

This summary provides key points from our Privacy Notice. You can find more detail in the section referenced after each point, or by using the table of contents below.

What personal information do we process? We process information you provide (such as account details, names used in stories, and photos you upload), information collected automatically when you use the Services, and the AI-generated character images we create for your account.

How do we handle uploaded photos? When you upload a photo, it is processed transiently to generate a stylized cartoon character. We do not retain the original uploaded photo. Only the AI-generated character image is stored on your account. Learn more in "How We Handle Uploaded Photos and Children's Images" below.

Do we process information about children? Yes. Our Services are designed for adults to create books that feature children. Accounts may only be created by adults 18 or older, who must be the parent or legal guardian of any child whose photo is uploaded, or otherwise authorized to provide it. Learn more in "How We Handle Children's Information" below.

Do we process any sensitive personal information? Photos depict identifiable individuals, including children, and may be considered sensitive in some jurisdictions. We do not process other special categories such as racial or ethnic origin, sexual orientation, or religious beliefs.

Do we collect any information from third parties? We do not collect any information from third parties, except profile information from a social media provider if you choose to register using a social login.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

In what situations and with which types of parties do we share personal information? We share information with service providers who help us operate, including AI providers (such as OpenAI), cloud storage, payment processors, and print-fulfillment providers. Learn more in "When and With Whom Do We Share Your Personal Information?" below.

How do we keep your information safe? We have adequate organizational and technical measures in place to protect your personal information. However, no electronic transmission or storage can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information, including the right to delete your account and the images stored in it. Learn more in "What Are Your Privacy Rights?" below.

How do you exercise your rights? The easiest way is by contacting us at support@wsprtales.com. We will consider and act upon any request in accordance with applicable data protection laws.

Table of Contents

1. What Information Do We Collect?
2. How We Handle Uploaded Photos and Children's Images
3. How Do We Process Your Information?
4. What Legal Bases Do We Rely On to Process Your Information?
5. When and With Whom Do We Share Your Personal Information?
6. Do We Offer Artificial Intelligence-Based Products?
7. Do We Use Cookies and Other Tracking Technologies?
8. How Do We Handle Your Social Logins?
9. Is Your Information Transferred Internationally?
10. How Long Do We Keep Your Information?
11. How Do We Keep Your Information Safe?
12. How We Handle Children's Information
13. What Are Your Privacy Rights?
14. Controls for Do-Not-Track Features
15. Privacy Rights in the United States
16. Do We Make Updates to This Notice?
17. How Can You Contact Us About This Notice?
18. How Can You Review, Update, or Delete the Data We Collect from You?

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you register, create stories, place orders, or contact us. This may include:

• Names, including the account holder's name and names used as story characters.
• Email addresses.
• Phone numbers.
• Mailing addresses, for shipping printed books.
• Usernames and passwords.
• Contact preferences.
• Photos you upload, handled as described in Section 2.
• AI-generated character images created from your uploads and stored on your account.
• Story content, customizations, and the books you generate.
• Credit balances and purchase history.

Sensitive Information. Other than images that may depict identifiable individuals, including children, we do not process sensitive information.

Payment Data. We may collect data necessary to process your payment when you make a purchase. Card payments are handled and stored by Stripe; their privacy notice is at https://stripe.com/privacy. Printed-book orders are fulfilled through Lulu, which may receive your shipping details and book files to produce and ship your order; their privacy notice is at https://www.lulu.com/privacy-policy.

Social Media Login Data. We may provide you with the option to register using your existing social media account details, like Facebook or X. If you choose to register this way, we will collect certain profile information about you from the provider, as described in "How Do We Handle Your Social Logins?" below.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information, such as your IP address and browser/device characteristics, is collected automatically when you use our Services.

We automatically collect certain information when you visit or use the Services. This does not reveal your specific identity but may include IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services, including interaction data such as clicks, scrolls, and session activity captured through analytics tools. We collect this primarily to maintain security and operation, and for analytics and reporting. We also collect information through cookies and similar technologies.

This information includes log and usage data, device data, and location data, which can be precise or imprecise based on your device settings. You can opt out through your device settings, though some features may not work.

Google API

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2. How We Handle Uploaded Photos and Children's Images

In Short: Uploaded photos are processed transiently to create a cartoon character. We do not keep the original photo. Only the generated character image is stored.

When you upload a photo, it is sent to our AI image provider to be converted into a stylized, cartoon character. We do not retain the original uploaded photograph after this conversion. The only image we store on your account is the AI-generated character image, which is a stylized illustration derived from the photo you provided.

Because our Services are built around creating books featuring children, family members, and pets, photos you upload may depict children. We want to be clear about how this works:

• Transient processing of the original. The original photo you upload is transmitted to our AI image provider, currently OpenAI, for the sole purpose of generating a stylized character image. We do not retain the original photo in our systems after the generated image is produced.
• What we store. We store the resulting AI-generated character image on your account, along with the stories and books you create using it. This generated image is a stylized illustration based on the likeness of the person in the photo.
• Disclosure to the AI provider. To perform the conversion, the original photo is shared with our AI image provider, which processes the image to fulfill the request. We encourage you to review the AI provider's terms and privacy practices (see Section 6).
• Your responsibility for uploads. You may only upload photos you own or are authorized to use, and only photos of yourself, your children, family members, pets, or other approved subjects for whom you have the right and authority to provide an image. You must not upload copyrighted characters, celebrity likenesses, trademarks, or any content you do not have the legal right to use.

If you upload a photo of a child, you represent that you are that child's parent or legal guardian, or are otherwise authorized to provide the photo and to consent to its processing as described here. See Section 12 for more on how we handle children's information.

3. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for purposes including:

• To create and manage your account and keep it in working order.
• To deliver the Services, including generating character images, stories, and books at your request.
• To fulfill and manage your orders, payments, returns, and exchanges, including producing and shipping printed books.
• To respond to inquiries and offer support.
• To send administrative information, such as changes to our terms and policies.
• To send marketing and promotional communications, consistent with your preferences. You can opt out at any time.
• To protect our Services, including fraud monitoring and prevention.
• To identify usage trends and improve the Services.
• To save or protect a person's vital interests, such as to prevent harm.

4. What Legal Bases Do We Rely On to Process Your Information?

In Short: We only process your personal information when we have a valid legal reason to do so.

If you are located in the EU or UK, the GDPR and UK GDPR require us to explain the legal bases we rely on. These may include:

• Consent. You have given us permission to process your information for a specific purpose, including your consent, as a parent or guardian, to process a child's image. You can withdraw consent at any time.
• Performance of a contract. To provide the Services you have requested.
• Legitimate interests, such as improving the Services, supporting marketing, and preventing fraud, where those interests are not overridden by your rights.
• Legal obligations, such as cooperating with law enforcement or defending legal claims.
• Vital interests, to protect someone's safety.

If you are located in Canada, we process your information with your express or implied consent, which you can withdraw at any time, and in the limited circumstances permitted by applicable law.

5. When and With Whom Do We Share Your Personal Information?

In Short: We may share information with the categories of third parties listed below, under contracts designed to protect your information.

We share personal information with third-party vendors and service providers who perform services for us and need access to do that work. We have contracts in place designed to safeguard your information. The categories of third parties we may share with include:

• AI platforms and image-generation providers, for converting photos into character images and generating content.
• Cloud computing and data storage providers.
• Data analytics services.
• Payment processors.
• Order-fulfillment and printing providers.
• Sales and marketing tools.
• User account registration and authentication services.
• Website hosting providers.
• Performance monitoring tools.

Current service providers include Supabase for authentication, database, and file storage; Stripe for checkout and payment processing; OpenAI for AI-powered text and image generation; Lulu for printed-book fulfillment; Resend for email delivery where applicable; Google Analytics and Microsoft Clarity for analytics when you allow analytics cookies; and Meta Pixel and Meta Conversions API for advertising measurement when you allow marketing cookies.

We may also share or transfer your information in connection with a business transfer, including any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

6. Do We Offer Artificial Intelligence-Based Products?

In Short: Yes. We offer products powered by artificial intelligence and similar technologies.

As part of our Services, we offer AI-powered tools (collectively, "AI Products") to create personalized images, stories, and books.

Use of AI Technologies. We provide our AI Products through third-party AI service providers, including OpenAI. As described in this notice, your input, including photos you upload, and the resulting output are shared with and processed by these providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI service provider.

Our AI Products are designed for the following functions:

• Image generation, creating stylized character images and illustrations.
• Image analysis, interpreting an uploaded photo in order to generate a character.
• Natural language processing, generating story text.

How We Process Your Data Using AI. Personal information processed using our AI Products is handled in line with this Privacy Notice and our agreements with our providers. As described in Section 2, original uploaded photos are processed transiently to generate character images and are not retained by us after conversion.

7. Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and similar technologies to collect and store information.

We use necessary cookies to operate the Services, including login, account access, checkout, fraud prevention, security, and remembering your cookie preferences. Necessary cookies cannot be disabled through our cookie preference controls because the Services depend on them.

With your consent, we use analytics cookies and similar technologies to understand how visitors use the Services and improve performance. These analytics tools currently include Google Analytics and Microsoft Clarity. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout. For more information, see Google's Privacy & Terms page at https://policies.google.com/privacy and Microsoft's privacy statement at https://privacy.microsoft.com/privacystatement.

With your consent, we use marketing cookies, pixels, and conversion APIs to measure advertising performance and improve ad relevance. These marketing tools currently include Meta Pixel and Meta Conversions API, which may use browser identifiers such as Meta click and browser cookies to attribute visits, checkouts, purchases, account registrations, and lead submissions. To the extent these activities are deemed a "sale" or "sharing" under applicable US state laws, you can opt out by disabling marketing cookies in our cookie preferences as described in Section 15.

You can change your cookie choices at any time through the "Cookie preferences" link in the site footer or, if you have an account, in your account security settings. Cookie choices are stored on your browser for approximately 90 days unless you clear cookies or we update the consent version after material privacy or tracking changes.

8. How Do We Handle Your Social Logins?

In Short: If you register using a social media account, we may have access to certain information about you.

Our Services may let you register or log in using third-party social media account details. Where you do this, we may receive profile information such as your name, email address, and profile picture. We use this information only for the purposes described in this notice. We recommend you review your social media provider's privacy notice to understand their practices.

9. Is Your Information Transferred Internationally?

In Short: We store and process your information primarily in the United States.

Our servers are located in the United States. If you are accessing our Services from outside the US, your information may be transferred to, stored, and processed by us and our service providers in the United States and other countries. If you are in the EEA, UK, or Switzerland, these countries may not have data protection laws as comprehensive as those in your country; where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses, which can be provided upon request.

10. How Long Do We Keep Your Information?

In Short: We keep your information only as long as necessary for the purposes in this notice, unless a longer period is required by law.

We keep your account information and the AI-generated images and books in your account for as long as you maintain an account with us. As described in Section 2, we do not retain original uploaded photos after the character image is generated. When we have no ongoing legitimate business need to process your information, we will delete or anonymize it, or securely isolate it until deletion is possible.

11. How Do We Keep Your Information Safe?

In Short: We aim to protect your information through appropriate technical and organizational measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect your personal information. Not retaining original uploaded photos is part of our data-minimization approach. However, no electronic transmission or storage can be guaranteed to be 100% secure, so we cannot promise that unauthorized third parties will never defeat our security. Transmission of personal information to and from our Services is at your own risk.

12. How We Handle Children's Information

In Short: Our Services are intended for adults, who may create books featuring children for whom they are the parent, guardian, or otherwise authorized.

Our Services are designed to let adults create personalized books that feature children. Because of this, we knowingly process images and information relating to children, but only when provided by an adult account holder who has the authority and consent to do so. Accordingly:

• Accounts are for adults only. You must be at least 18 years old, or the age of majority in your jurisdiction, to create an account and use the Services. The Services are not directed to children, and children may not create accounts or use the Services directly.
• Parental/guardian authority and consent. By uploading a photo of a child, you represent and warrant that you are the child's parent or legal guardian, or that you are otherwise authorized to provide that photo and to consent, on the child's behalf, to the processing described in this notice, including Section 2.
• What we process about children. We process a child's photo transiently to generate a stylized character image, which is then stored on the account along with the stories and books created. We do not retain the original uploaded photo.
• No direct collection from children. We do not knowingly collect personal information directly from children, market to children, or sell children's personal information.
• Parental controls and deletion. As the account holder, you can review, edit, and delete the generated images, stories, and books associated with a child at any time through your account, or by contacting us at support@wsprtales.com. You can also delete your entire account.
• If a child has used the Services without authorization. If we learn that a child has created an account or that information has been provided without the required parental or guardian authority, we will deactivate the account and take reasonable steps to delete the related information. If you believe a child's information has been provided without proper authority, contact us at support@wsprtales.com.

13. What Are Your Privacy Rights?

In Short: Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information.

In some regions, such as the EEA, UK, Switzerland, and Canada, you have rights under applicable data protection laws. These may include the right to request access to and a copy of your personal information, to request correction or erasure, to restrict or object to processing, and, where applicable, to data portability. You may also have the right not to be subject to solely automated decision-making with legal or similarly significant effects.

You can exercise these rights by contacting us at support@wsprtales.com. We will consider and act on any request in accordance with applicable law.

If you are in the EEA or UK and believe we are unlawfully processing your information, you may complain to your Member State data protection authority or the UK data protection authority. If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent. If we are relying on your consent, you can withdraw it at any time by contacting us. This will not affect the lawfulness of processing before withdrawal.

Opting out of marketing. You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us. We may still send service-related messages necessary for the administration of your account.

Account information. You can review or change your account information, or terminate your account, by logging into your account settings or contacting us. Upon termination, we will deactivate or delete your account and information from our active databases, though we may retain limited information to prevent fraud, resolve disputes, enforce our terms, or comply with legal requirements.

14. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature you can activate. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. If a standard is adopted that we must follow in the future, we will inform you in a revised version of this Privacy Notice.

California law requires us to disclose how we respond to DNT signals; because no standard currently exists, we do not respond to them at this time.

15. Privacy Rights in the United States

In Short: If you are a resident of certain US states, you may have specific rights regarding your personal information.

Residents of states including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia may have the right to request access to, correction of, a copy of, or deletion of their personal information, and to opt out of certain processing. These rights may be limited in some circumstances by applicable law.

Categories of Personal Information We Collect

Category	Examples	Collected
A. Identifiers	Name, alias, postal address, phone number, unique identifier, IP address, email address, account name.	Yes
B. Personal information under the California Customer Records statute	Name, contact information, financial information.	Yes
C. Protected classification characteristics	Age, where provided as part of a story; we do not require or solicit this.	No
D. Commercial information	Transaction information, purchase history, payment information.	Yes
E. Biometric information	Fingerprints and voiceprints.	No*
F. Internet or other network activity	Browsing history, usage data, interactions with our Services.	Yes
G. Geolocation data	Approximate device location.	Yes
H. Audio, electronic, visual, or similar information	Photos you upload, processed transiently, and AI-generated character images.	Yes
I. Professional or employment-related information	Not collected.	No
J. Education information	Not collected.	No
K. Inferences drawn from collected information	Profile reflecting preferences and characteristics.	No
L. Sensitive personal information	See note below regarding images.	See note*

*Whether converting an uploaded photo into a character image involves "biometric" or "sensitive" personal information under laws such as the Illinois Biometric Information Privacy Act (BIPA) or state sensitive-data rules can depend on the specific technology used. We have classified these categories based on our current understanding of our processing, in which photos are used to generate stylized illustrations and originals are not retained. This is an area we keep under review.

Your Rights

Depending on your state, you may have the right to know whether we are processing your personal data; access it; correct inaccuracies; request deletion; obtain a copy; not be discriminated against for exercising your rights; and opt out of processing for targeted advertising, sale, or certain profiling.

How to Exercise Your Rights

To exercise these rights, email us at support@wsprtales.com or use the contact details at the bottom of this notice. We will verify your identity before acting on your request. You may use an authorized agent, subject to proof of authorization.

Appeals

If we decline to act on your request, you may appeal by emailing us at support@wsprtales.com. If your appeal is denied, you may contact your state attorney general.

16. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top. If we make material changes, we may notify you by posting a notice or by sending a direct notification.

17. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at support@wsprtales.com or contact us by post at:

WSPR Media LLC
1A Florence St
Stanhope, NJ 07874
United States

18. How Can You Review, Update, or Delete the Data We Collect from You?

Based on the applicable laws of your country or US state of residence, you may have the right to request access to the personal information we collect, details about how we process it, correction of inaccuracies, or deletion of your personal information. You may also delete the generated images, stories, and books in your account, or your entire account. To make a request, email us at support@wsprtales.com.